In the UK, security is essential but often inefficient. Cover is arranged at the last minute, documentation is thin, standards vary widely, and officers are treated as disposable rather than professional.
Nouh Salibo saw this first hand while working across retail, rail stations, night-time venues, and construction sites. With a background in Medical Genetics from Queen Mary University of London, he approached the problem as a systems builder, not a traditional operator.
"The aim was simple but demanding: design a service that responds in real time, treats officers properly, and leaves a clear, reliable record of what actually happened on every shift."
Founder
Nouh Salibo
An experienced group of leaders, advisors, board members, and cross-functional specialists strengthens Salibo’s direction and execution, bringing expertise across governance, technology, design, operations, marketing, and delivery. Together, they help transform early traction into dependable, enterprise-ready services while reinforcing strong foundations in risk management, ESG, and compliance, building lasting confidence with clients, partners, and investors.
Founder & CEO
"Frontline security experience plus a QMUL science background. Leads product and go-to-market; turns pilots into revenue; drives partnerships and delivery of the BI dashboard, credential wallet and AI CCTV pilots."
Legal & Governance
"Corporate legal specialist for commercial contracts, governance and risk. Standardises MSAs/SLAs/data terms so deals scale; supports SEIS/EIS readiness and enterprise procurement."
Finance & Risk Advisor
"Ex-Deloitte partner with 30+ years in finance and governance. Establishes KPI rhythm and budgeting, stress tests pricing and unit economics, and builds the risk framework that underpins investor confidence."
Non-Executive Director
"Board-level governance and risk specialist with 30+ years in regulated industries. Provides independent oversight and strengthens regulatory readiness, compliance and investor confidence."
Chief Financial Officer
"Leads Salibo’s financial strategy and governance, bringing over 30 years of senior finance experience to support disciplined growth and long-term value."
Growth & Operations Manager
"Scales rostering and quality across London, Manchester and Birmingham; aligns onboarding, compliance and training so pilots convert cleanly into repeat business."
Product & Technical Lead
"Architects the platform and data layer. Leads instrumentation and experiment frameworks for growth, enforces privacy by design and data governance; and co-produces technical video explainers/demos to communicate features and train users."
Social Media Manager
"Leads social media strategy, content production and community engagement. Specialises in short-form video strategy, audience psychology, and building brand authority through consistent content systems."
The focus now: convert pilots into multi site agreements with predictable service quality and evidence-led reporting.
Paid on time, every time.
Through clear, evidence-led reporting.
That is practical, using AI to genuinely support people on the ground.
Built in by design, not added as an afterthought.
A strong sense of community, creating better work for officers and better security for the places they protect.
"We are moving from a service provider to a technology platform that powers the entire security lifecycle."